When it comes to your business, you probably have a lot of things on your mind. You're working hard and trying to grow as much as possible, but it can be easy to forget that the foundation of all of this—your customers—are what will make or break you in the long run. One way that businesses often fail to connect with their customers is by failing to create effective content for them. In this article, we'll go over some common mistakes that business owners make when planning and creating content so that you don't fall into these traps yoursel